Design
The formal logo eludes a sense of unknown and engagement to its audience, which also gives character to the company; being a foundation of personal rebel and excitement through adventurous outdoor sports and leisure. The logo is a badge of self risk, gain and surprise. There’s a secret code that only the familar can understand, an outlet and way of living to be prideful of. Flip it up, turn it upside and it creates an elite group, an industry only the daring are a part of.
