A fisherman with a passion to set sail and catch to sell for a living, wanted a branded boat to make his venture not only official, but professional. Using the vessels original name, the client asked that we bring it up to date with a nautical, blue collar edge to appeal to local fishing enthusiasts and potential wholesale relationships. Fun with versatility through the use of formal and informal logo marks and graphic elements. Ultimately the designs needed to be formatted for printing on clothing so all could rock the boat.
Emphasizing on the ship’s name, Ahoy, we went with a pirate’s influence on a fish and in a nautical style. The fish represents a sense of leap above the rest and a badass nature. Because of the client’s vision to put this logo on more than just the boat, we created multiple designs to use on many platforms for both formal and informal uses.