Design
Simplifying their previous logo of an oak tree, the leaves serve as growth and the root as the nourishing foundation for which the company has established over the past 3 decades and growing. By having the roots uplift into what looks like a tree trunk it takes the shape of the three leave’s midribs providing support to each with protection from the wind or life’s obstacles. The leaves represent the company’s three-legged planning arms of creation, preservation, and transfer of wealth.
Original Logo
Style Guide
