Clifford Financial Planning Inc.

Revamping its identity, the owner of Clifford Financial Planning Inc. wanted a fresh twist to their established mark in the community; a financial planner that helps an individual’s financial life to grow and prosper.

Client: Clifford financial planning Inc.
Date: 2019
Services: Logo Design


Simplifying their previous logo of an oak tree, the leaves serve as growth and the root as the nourishing foundation for which the company has established over the past 3 decades and growing. By having the roots uplift into what looks like a tree trunk it takes the shape of the three leave’s midribs providing support to each with protection from the wind or life’s obstacles. The leaves represent the company’s three-legged planning arms of creation, preservation, and transfer of wealth.

Original Logo

Style Guide